An Overview

This work isn’t for every brokerage, broker, or agent. But it might be exactly what you and your agents have been looking for.

For four weeks, we’ll gather virtually to reimagine what it means to be in the business of buying and selling homes.

Together with me, a small group of agents will join you to tap into each agent’s unique personalities, strengths, and experiences to rebuild their businesses so they are differentiated and sustainable.

The program is available only to small groups of agents and their broker.

An agent doing this work without their broker's support would be pushing a rock up a hill. A broker doing this without their agents would never transcend the theoretical and move into the transformational.

It’s only when brokers and agents do this work together that the magic happens.

BROKER

Build the office agents want to join and never leave. Learn how to identify, vet, and develop agents for long-term success.

$2,500

FULL

Gain clarity over who you are and why it matters. Get a playbook for running your business with you at the heart of it.

$1,500

PREMIUM

Get individual guidance and advice as we go through the program. Eliminate the time between ideas and execution.

$2,000


Our sessions will be conversational, intimate, honest, and groundbreaking.

Together, we’ll cover:

HOW TO CLAIM

  • Discover the real problem each agent is here to solve.

  • Make the client the hero of the story.

  • Articulate the solution each agent uniquely creates.

Agents infuse their marketing with authenticity and originality.

HOW TO FRAME

  • Answer the question: “Why hire me?” with confidence.

  • Clearly identify your “Agent Type.”

  • Outline your value stack - the unique experience you offer.

Agents co-create the copy they need to build a unique and on-brand website.

HOW TO AIM

  • Learn why doing less and doing better beats doing more.

  • Clearly identify your ideal client.

  • Craft a robust, authentic solution.

Agents get a proprietary brand command center and progress tracker.

There’s a better way to thrive in this business.